CASE STUDY: MAKING OF ASACOL

 

THE BRIEF

Working with Pan advertising we were asked to showcase how patients of a medicine for an inflammatory bowel disease called Asacol put them ‘back into normal life’.

 

 

THE PROCESS

The scene was photographed in the tricky location of Trafalgar square and we later worked in the studio with models to insert into the environment by replicating the camera angles from the location to create this ‘small world’.   We also created a short motion sequence as part of this brief.