CASE STUDY: MAKING OF MICROSOFT

 

THE BRIEF

A campaign to show how using Microsoft in the present will take you into the future.

 

 

THE PROCESS

Sketches of futuristic interiors and cityscapes were the first design stage, followed by a complex, involved shoot and CGI-build in New York and London.  Models were meticulously posed to achieve the seamless transition from ‘future’ to ‘present’ shown in the final results.  Futuristic wardrobe was designed by Laura Jean Shannon.